Migrating to PrestaShop generally happens when redesigning an e-commerce site.
The aim is to optimize the site’s performance to increase sales. It is a tricky operation that should be handled methodically to avoid errors and pitfalls.
Our method relies on three key points:
1/ Preparing the Migration PrestaShop 1.7
Any migration to PrestaShop requires thinking about issues such as ergonomics, design, tools, features, the target market, etc. Those points are essential because they determine the project’s overall design. It is possible to get an idea of the new site in its entirety using in-depth analysis, for coherence, effectiveness and increased sales.
Your store’s migration must fit into your strategy. What are your ambitions and objectives? Your PrestaShop project analysis and recommendations make it possible to launch actions that will help you achieve your goal.
2/ Overcoming Technical Constraints and Migrating Data
This is the core stage of the migration. When the site uses a solution that is already known on the market, there are approved methods for securely migrating data and maintaining its integrity. However, some e-commerce sites use lesser-known or less specific solutions which require examination before being able to proceed. We carry out a thorough technical analysis to collect and integrate data, in line with PrestaShop’s standards.
Next comes the quality analysis of the site: SEO, product photos, descriptions, product specifications, etc. There are many fundamental marketing requirements that your agency will be able to help you with.
3/ The Strategic Issue of SEO
This is the backbone of the migration, the foundation on which your site’s future is built. To maintain the site’s SEO value, we redirect all of the site’s URLs: home page, product specifications, categories, CMS pages, etc., and explore all the options to preserve the site’s SEO value so that the transfer goes as smoothly as possible. The strategic issue behind SEO is extremely sensitive; if badly managed, it is a huge risk for the site.
As a general rule, we recommend using the redesigned site launch to create an event, such as an online game, or a press campaign or event. The right communication medium is always a good way to generate buzz and traffic for your site, supporting the migration.
A Few Words From Axome
Axome is the e-commerce brand of the communication agency Trenta. Our job is to create value for brands by developing B2B and B2C strategies.